I'm gonna talk about the TV commercial that you surely have ever seen.
Check the video below.
Target Audiences
This commercial is directed at people who own both cellular phones and AEON CARDs or people who don't own AEON CARDs but cellular phones.
Young people are also the target audiences because they often go to the convenience store and the situation in the commercial is the convenience store.
Authority
In this commercial, you at first notice Yu Aoi, a Japanese famous actress. She is one of the hottest actresses now. She mainly appear in the commercial.
AEON is also an important part. It is famous as the credit card company.
Emotion
Through the whole of the commercial, she talks watching the audiences directly.So they feel as if she were talking to them.
She says that id is popular now. This attracts the audiences who are usually young and want brand new things.
Logic/information
She introduces how useful the id card is to the audiences. They naturally learn how quickly they could buy materials with it.
Evaluation
In this commercial, Yu Aoi appears and introduces the‘AEON id.’So, in my opinion, the commercial wouldn't attract the audiences without her.
It is interesting that she compared the greatness of the‘AEON id’with her prediction that the rice ball has two umeboshi. She explains ‘AEON id’ with a funny similitude effectively. I don't think it is a good example but it would impress them the most.
The board written ‘every day AEON CARD’in the last scene also impress them because of the outstanding blue sky.
After watching the commercial, we want to visit the web site
of the AEON CARD. However, The URL is very small and fades too early.
Therefore, I would rate this commercial 8, on a scale of 1-10.
6 件のコメント:
Checked.
Your "logic" section seems weak. What information do we have about the AEON card, exactly?
When I saw this commercial, I wonder why the background is white, and why there is no music. What do you think of it?
It is good we can know how the ID can be used when we watch it, but I thought it'll not be memorized easily because there is no song.
What do you think no music is put in this commrcial?
I also think it would not have so much authority without Yu Aoi. Company is
famous, but it wouldn`t be interesting enough for people who are not
interested in AEON card to look at this commercial without the actress. Since she
is in this commercial, it works more effectively.
I think this commercial is very simple. It doesn't have music and very funny or story. This commercial explain how easy and useful the card is by using a strong authority to explaine. I think, the way to use the card is known for people because it is not too decorated.
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